民族元素在现代服装品牌设计中的应用与研究

On the Application and Study of Ethnic Elements on Modern Fashion Brand Design

随着社会经济的发展和人们视野的开阔,对于服装改革而言,服装品牌占有一定的主导地位。服装品牌从开始到发展中经过了一段漫长的路程。民族元素对于品牌设计有着重要的应用价值,在服装品牌产品中,通过创新思维来设计的服装品牌,民族元素本身的功能性和内在精神是不容忽视的;在品牌自身准确定位的基础之上,民族元素的传承与创新,是服装设计重要的手段,也是服装设计师灵感的源泉。它既加深了服装品牌的内涵延伸,又拓宽了服装品牌的发展之路。

With the development of social economy and the expansion of people＇ s horizon of perception, fashion brands have played a vital role in the reform of clothes, which has been undergoing a long trip from its beginning to flourish with great impacts on fashion brands design. The functionality and internal spirit of ethnic elements can not be ignored while designing fashion brands with creative minds. Inheriting and innovating ethnic elements, on the basis of orienting precise position for brands themselves, are the common approach of costume designing and designers＇ inspiration source as well.It not only deepens the connotation of brands, but also broadens its developing road.