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电子商务零售商与传统零售商的价格竞争研究 被引量:1

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摘要 随着网络的不断发展,我国商务正朝着网络化方向前进。在电子商务模式下,零售商的运营格局发生了较大改变,相较传统零售商而言,在价格竞争方面尤为突出。本文基于电子商务的发展特点,分析了两种零售商在价格方面的特点,并对两者竞争力做出了对比分析,旨在帮助优化市场竞争模式,促进电子商务健康发展。
作者 孟庆子
出处 《消费电子》 2014年第10期110-110,共1页 Consumer Electronics Magazine
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