关系革命背景下微博的社交功能研究

On Social Function of Micro-blog under the Background of Relations Revolution

社会"关系革命"背景下,网络社会化媒体的快速发展,微博正由传统的自媒体开始逐渐向着社交媒体的方向发展,日益影响着人们的社会交往。网络传播环境下,微博是社交平台的提供者、社交内容的引领者、社交方式的创新者,被用户赋予了更多的社交动机。微博社交功能被挖掘的同时,也有着不少社交隐患,需提高警惕,并合理地予以规避。

Under the background of social ＂relations revolution＂ and rapid development of the social media network, micro blog began convert from traditional media gradually toward the direction of social media, and it increasingly affect people＇s social interaction. Under the environment of network communication, micro-blog is a social platform provider, social content leader and the innovator for the way of the social communication. It has been given more social communication motivation by the users. While the social function of the micro-blog is excavated, there is a lot of social communication hidden trouble which needs to enhance vigilance and avoid reasonably.