通缩背景下体育产业的危机与机遇

Crisis and Opportunities for Sports Industry Under Deflation

物价持续下降的背后是通货紧缩问题,通缩不仅使中国体育制造产业的发展逐渐式微,同时也对体育销售、体育健身和体育表演产业的发展产生了影响。有鉴于此,中国体育产业应进行结构性战略调整,实施体育制造产业高技术、集群化和品牌化发展战略;拓宽体育销售业的营销渠道并完善企业财务管理;加大体育健身产业的支持力度,推行健身与社区结合的发展模式;继续推进赛事体制改革与品牌赛事的培育,走全面、协调、可持续性发展的道路。

The falling of prices leads to deflation,which has not only affected the sports sales,sports fitness and sports en-tertainment industries,but limited the development of the Chinese sports manufacturing.To ensure sustainable develop-ment,the Chinese sports industry should readjust its structures,develop high-tech,clustered and branded products,ex-pand sales,implement fiscal management,support more sports fitness industry,promote the integration of community fitness development,and reform the competition system and branded games.