健康生活方式的传播及其媒介

Communication and Communicative Media of Healthy Lifestyle

健康理念是健康生活方式传播的核心理念。传播健康生活方式具有健康学、教育学、社会学、经济学等多维度的实践价值。大众传播媒介、新媒介、亲身媒介在传播健康生活方式时各有其优点。为使社会公众都能享受到健康生活方式的益处,应充分发挥多种媒介的传播功能,力争形成立体的传播网络,使健康生活方式的传播信息全方位渗透,力求取得最佳的传播效果。

The idea about health is the core concept of communication of healthy lifestyle.From perspective of health stud-ies,educational studies,sociological studies and economic studies,this idea should be promoted through mass communi-cative media,new media and self media so that communicative network can be established and effective communicative re-sults can be achieved.