基于博弈多智能体的企业标准联盟治理研究

Enterprise Standards Alliance Governance by Multi-Agent with Game Behavior

遵循复杂适应系统中的自下而上的建模方法,采用具有博弈行为的多智能体作为标准联盟治理的研究工具,从深圳企业标准联盟发展现状展开分析,运用多智能体模型模拟了不同环境下标准联盟的演化轨迹以及联盟内企业博弈收益结构对联盟总收益的影响,最后根据模拟结果有针对性地给出了治理机制建议。本文认为在新的发展形势下,深圳企业标准联盟应强化合作机制、推广联盟标准应用和保障发展环境。

Following the bottom-up modeling method in the complex adaptive systems, this paper introduces the multi-agent with game behavior to research the governance of standards alliance. Beginning with the analysis of the current development situation of Shenzhen enterprise standards alliances, this paper utilizes multi-agent model to simulate the process of the standards alliance evolution under different kinds of circumstances as well as the influence of game payoff structure on total benefits of standards alliance. Eventually according to the result of simulation, it proposes the pertinent countermeasure for governance mechanism. It suggests that under new situations Shenzhen enterprise standards alliances should strengthen cooperation mechanism, promote alliance standard application and regulate the development environment.