商品化权之反思与重解

Reflection and Reinterpretation on the Merchandising Right

新设商品化权的提法存在失当性,与现有民事权利体系形成冲突,应对商品化权概念进一步解构,按客体对象细分出更小的子权利概念,将其纳入传统的民事权利体系当中去,以获得民法、知识产权法、反不正当竞争法等法律的综合保护。作为权利集群的商品化权具有一定的价值正当性,但也应受言论自由、在先权利、合理使用和权利穷竭等方面的限制。

The new concept for merchandising right is inadequate, due to the confliction with theexisting system of civil rights. The conception of merchandising right should be further deconstructed,subdivided into several subsidiaries based on object and included into the classic system of civil rights, thenprotected comprehensively by civil law, intellectual property law, anti unfair competition law and etc. Asa cluster of civil rights, the conception of merchandising right has some value of legitimacy, but should belimited by the principles of free speech, the earlier rights, fair use and the exhaustion of fights.