违法广告治理研究

Illegal Advertisement Management Research

近年来,违法广告层出不穷,充斥着我们的生活,对我们的消费起着错误的引导作用。违法广告行为制约着我国广告业的发展,造成了公众对广告产生了一种厌恶心理。从法律的角度分析,我国当前广告立法滞后,政府监管和社会监管不到位,消费者相关的法律知识匮乏,维权意识淡薄,这些原因造成了违法广告在社会上的泛滥。违法广告行为亟需治理。

In recent years,we can find that much of advertisements fill with our life which are outside the law. These kinds of advertisements plays a guiding role that enable us to buy a product or service is not good. And these advertisements are not only restricting the development of China＇s advertising industry but also made people have a bad impression for advertising. The Advertising legislation is hysteresis in our country,the Government supervision and social supervision does not reach the designated position,Consumers are lack of legal knowledge and have disturbance of consciousness to protect their rights,and this is the reason why we can see false advertisements here and there. This paper mainly carries on the analysis to these false advertising form a legal point of view and put forward some measure.