基于旅游与微博联姻视角下的旅游景区营销策略研究

Study of Marketing Strategy for Scenic Spots from the Perspective of Tourism and Microblog United by Marriage

旅游与微博联姻是当前旅游营销的发展趋势,为旅游品牌推广提供了新的途径。在阐述旅游与微博联姻对旅游景区及旅游消费者影响的基础上,对旅游与微博联姻后的旅游营销进行了SWOT分析,提出了提升旅游微博营销管理水平、注重旅游微博发布信息质量、增加旅游微博粉丝数量等完善旅游景区营销策略的建议。

Tourism and microblogging united by marriage is the current trend of tourism marketing, and provides a new way to promote the tourism brand. Based on discussing the positive influence of tourism and microblog united by marriage on scenic spots and consumers, this paper takes SWOT analysis on tourism marketing, and suggests that the management level of tourism microblog marketing must be upgraded, the information quality must be enhanced to increase the numbers of fans and improve the marketing strategy.