政治的偏向:东周诸子传播思想研究

The Political Bias:A Study of the Communication Ideas of the Scholars in the Eastern Zhou Dynasty

在东周,诸子都不约而同地倚重口传文化。他们在口传媒介中发现真理与传播思想,并明显呈现出一种普遍的政治关怀。换言之,东周诸子基于国家的立场,力图把自己变成政治思想的"说话人",并对口头传播赋予严格的伦理规约与道德规范。作为政治传播主体的东周诸子对口传文化非同寻常地虔诚与敬畏,它不仅见证口头传播的理性精神与实践效力,还表现出被信赖与宽容的政治偏向。洞悉东周诸子"舌尖上的政治"有补于当代新媒体传播的策略选择以及政治传播的文化建设。

The scholars, who all happened to give priority to the oral culture in the Eastern Zhou Dynasty, found out the truth and communication ideas in the oral media, displaying obviously a kind of general political concern. In other words, the scholars in the Eastern Zhou Dynasty, from the standpoint of the countries, tried to turn themselves into the “speakers” of the political thought while attaching the ethical stipulations and moral norms to the oral communication. These scholars as the main body of the political communication are found to be extraordinarily pious and awed to the oral culture, which not only witnesses the rational spirit and the practical effectiveness of oral communication, but displays the political bias that could be trusted and tolerated as well. The insight into the scholars＇ “bite of politics” in the Eastern Zhou Dynasty will be of great benefit to the strategic choice of contemporary media communication and the cultural construction of political communication.