论新闻发布会的仪式叙事与建构——对新闻发布会的文化人类学解释

On Ritual Narrative and Construction of the Press Conference:A Cultural Anthropology Approach

传播仪式观重构了传播的模式,以"仪式观"观之,新闻发布会是仪式进程的展演。在数字媒介生成的虚拟情境下,新闻发布会从现实仪式演变为媒介仪式。应重视新闻发布会的仪式建构,从角色构成、角色行为、时空要素、情境等层面强化仪式的象征意义,以建立仪式秩序、实现仪式目的。

The ritual view of communication reconstructs the mode of communication, from which the press conference can be regarded as the performance of ceremony process. In the virtual context generated by the digital media, the press conference evolves from the actual ceremony to the media ritual. Great emphasis should be put on the ritual Construction of the press conference. Hence the symbolic meaning of the ceremony is suggested to be strengthened at the levels of role structure, role behavior, space - time factors and situation and so on so as to create the ritual order and achieve the ritual purpose.