2NICOSIA F M. Consumer decision processes:marketing and adver- tising implications [ M ]. Englewood Cliffs : Prentice Hall, 1966.
3HOWARD J A. Marketing management analysis and Planning ~ M]. Richard D. Irwin, Inc. , 1963.
4ENGEL J F, BLACKWELL R D, MINIARD P W. Consumer be- havior[ M ]. 8th ed. Fort Worth : Dryden Press, 1995.
5BERRY L L, SEIDERS K, GREWAL D. Understanding service convenience [ J 1. Journal of Marketing, 2002,66 (3) : - 17.
6HAUBL G, TRIFTS V. Consumer decision making in online shop- ping environments: the effects of interactive decision aids [ J ]. Marketing science, 2000, 19( 1 ) : 4 -21.
7ANDERSON R E, SRINIVASAN S S,. E - satisfaction and e - loy- alty: a contingency framework [ J]. Psychology & marketing, 2003,20 (2) :123 - 138.
8EROGLU S A, MACHLEIT K A, DAVIS L. Empirical testing of a model of online store atmospherics and shopper responses[ J]. Psy- chology and marketing, 2003(2) :139 -150.
