1HENDERSON, PAMELA W., JOSEPH A. COTE. Guidelines for Selecting or Modifying Logos [J]. Journal of Marketing, 1998, 62(4): 14-30.
2VAN DER LANS, RALF, JOSEPH A. COTE, et al. Cross-National Logo Evaluation Analysis: An Individual-Level Approach[J]. Marketing Science, 2009, 28 (5):968-985.
3HAGTVEDT, VANESSA M. PATRICK. Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products[J]. Journal of Marketing Research, 2008, 45 (6):379-389.
4KEVIN LANE KELLER. Managing Brands for the Long Run: Brand Reinforcement and Revitalization Stragies [J]. California Management Review, 1999, 41(2):102-124.
6CHIRANJEEV S KOHLI, KATRIN R HARICH, LANCE LEUTHESSER. Creating Brand Identity:A Study of Evaluation of New Brand Names[ JJ. Journal of Business Research, 2005 ( 58 )1506-1515.
7LI Z G,MURRAY L W. Should You use Foreign Branding in China? An Exploratory Study[ R]. American Marketing Association, 1998(9) :233-241.
8LECLERC F,SCHMITT B H, DUBe L. Foreign Branding and its Effects on Product Perceptions and Attitudes [ J ]. Journal of Marketing Research, 1994 ( 31 ) :263-270.
9HARRIS R J, GARNER-EARL B, SPRICK S J, et al. Effects of Foreign Product Names and Country-of-origin Attributions on Advertisement Evaluations [ J ]. Psychology and Marketing, 1994,11 ( 2 ) : 129-144.
10THAKOR M V, PACHECO B G. Foreign Branding and its Effects on Product Perceptions and Attitudes:A Replication and Extension in a Multicultural Setting [ J]. Journal of Marketing Theory & Practice, 1997,5 ( 1 ) : 15-30.
