“宜家效应”对旅游体验项目设计的启示

Enlightenment of the Ikea Effect to the Design of Tourism Experience Project

活动项目是旅游体验创生的重要载体,因此设计旅游体验项目是旅游地开发的重要任务。"宜家效应"显示,投入劳动会产生依恋,消费者更加看重自己参与创意的产品。对这些产品,消费者至少要有30%的投入,才会把它视为己出而产生成就感和自豪感。旅游体验项目设计中应重视"宜家效应",自觉运用蛋糕粉理论,遵循桑德拉平衡点原则,让游客参与其中、适当付出劳动、发挥创造潜能,以催生情感依恋、提高满意度。

Activities of the project is an important carrier of tourism experience creation, design of tourism experience project is an important task of tourism development. According to the Ikea Effect, labor input will produce sense of attachment, consumers pay more attention to their participation in creative products. At least 30% consumer inputs can ensure them a sense of achievement and pride. Tourist experience in project design should learn from Ikea Effect, Cake Flour Theory and Sandra Equilibrium Principle, making visitors involved in the appropriate labor contributing their creative potential so as to stimulate their emotional attachment and satisfaction.