四川红色旅游资源开发利用的现实审视与路径优化

On the Development and Utilization of Tourism Resources of Revolution in Sichuan Province

四川是全国红色旅游资源大省,也是全国红色旅游规划的重点区域之一。红色旅游资源是四川革命老区实现科学发展的潜在优质资源。客观审视四川红色旅游资源开发利用的现状,总结红色旅游开发利用的成功经验,找准当前四川红色旅游资源开发利用方面存在的不足,是四川红色旅游产业发展面临的重大现实课题。充分开发和优化红色旅游资源,形成红色旅游资源利用的整合力;积极打造红色旅游精品,提升红色旅游产业的核心竞争力;搭建立体式的宣传平台,扩大红色旅游文化的传播力;打好红色旅游资源的组合拳,凸显红色旅游文化的生命力,这是新时期四川红色旅游资源开发利用的科学路径。

In terms of tourism resources of revolution, Sichuan province is one of key areas in China and the scientific development of Siehuan province depends greatly on the development and utilization of its tourism resource of revolution, whose development now requires the task of checking current situation, summarizing successful experience in development and spotting its drawbacks in development. This paper analyzes that a scientific way for the development and utilization of tourism resources of revolution in Sichuan province conclude four aspects ： to achieve an integration of development by fully exploration of tourism resources of revolution ; to improve its key competitive ability by developing its own famous brand; to enlarge its publicity by establishing all- round propaganda system; to encourage its vitality by a successive development of tourism resources of revolution.