绿色需求视角的企业绿色发展动力机制研究

Study on the Dynamic Mechanism of Enterprise Green Development from the Perspective of Green Demand

当代的生态环境问题是人类无法回避的挑战,持续损害的自然基础威胁到人类大部分的生存空间,实现削弱环境、资源冲击和促进经济增长的有效路径是企业实施绿色发展战略。首先,文章基于国家统计局公布的数据,采用DRCCGE模型,估算了2010-2020年的潜在经济增长指标,论证了绿色经济不是简单的数量级别的调整,而是以创新为核心的内涵式经济增长;其次,文章指出了绿色创新基石是绿色需求,包括消费者导向、企业导向和社会责任导向三大绿色需求;最后,文章阐明了三大绿色需求的共同作用形成推动企业主动因应环保压力的五大动力机制,即制度压力、效率提升需求、最终绿色消费需求诱导、竞争力培育推动和绿色形象树立等,得到了绿色发展是企业主动因应生态环境问题合意性策略行为的结论。

In the contemporary era, ecological and environment problems is an unavoidable challenge, the natural foundation of sustained damage threat most human survival space, and effective path to weaken environmental and resource impact and to promote economic growth is the implementation of enterprise green development strategy. Fistly , based on the date released by National Bureau of Statistics and DRCCGE model, the paper estimates the potential economic growth index between 2010 and 2020, proves that the green economy is not a simple number level adjustments, but a connotation of economic with innovation as the core. Secondly, the paper points out that the green innovation foundation is green demand, including consumers, business and social responsibility orientation of green demand. Finally, the paper illustrates that interaction of three green demand form the five driving force mechanism that promote enterprise actively respond to environmental stress, including institutional pressure, efficiency requirements, the final green consumption demand induction, competence cultivation and establishing green image e.g, got the conclusion that green development is the enterprise should actively desirability strategic behavior in the ecological environment problems.