古都城市旅游竞争力要素的对比研究——以洛阳市和西安市为例

Comparative Study of the Ancient Capital City Perspective Elements of Urban Tourism Competitiveness——Luoyang and Xi'an as an Example

运用古都城市旅游竞争力分析模型,将古都洛阳与西安在城市旅游竞争力各方面的要素与指标进行评价.结果表明,与西安相比,洛阳旅游竞争力的优势不突出,洛阳应该围绕城市旅游竞争力的核心内涵来确定古都旅游发展的战略定位并完善旅游体制创新.在保持古都特色同时,深入挖掘几千年来形成的悠久历史文化底蕴;另外要加大对外宣传力度,通过"千年帝都"的品牌打造,提高洛阳在国际旅游市场上的知名度.

The factors and indexes of tourism competitiveness in Luoyang and Xi＇ an were evaluated with the analysis model of ancient capital tourism competitiveness. The result showed that Luoyang＇ s tourism competitiveness advantages were less prominent when comparing to Xi＇ an＇ s. Luoyang should determine the strategic positioning of ancient capital tourism development and improve tourism system according to the core connotation of cityg tourism competitive- ness. On the base of keeping ancient features, Luoyang should make good use of history and culture endlessly which are formed from long time ago. At the same time, Luoyang should amplify the intensity of promotion. To some extent, Luoyang should increase its popularity in the international tourism marketing through building the brand of ＂millennium capital city＂.