摘要
随着医药营销专业人才需求的不断增加,中医药院校市场营销专业应强调中医药特色,以培养既懂得医药知识,又具有丰富营销理论和技能的复合型医药营销人才为目标,进行课程体系的改革和优化。
With the increasing demand for marketing professionals in medicine, Traditional Chinese Medicine college marketing professional should emphasize the characteristics of traditional Chinese Medicine, reform and optimize the curriculum system in order to cultivate the compound medicine marketing talents not only understand medical knowledge, but also with rich marketing theory and skills.
出处
《中国中医药现代远程教育》
2014年第13期144-146,共3页
Chinese Medicine Modern Distance Education of China
基金
湖南中医药大学教学改革研究项目[No:2011JG019]
关键词
中医药院校
市场营销专业
课程体系
改革
优化
college of traditional Chinese Medicine
Marketing professional
Curriculum system
Reform
optimization
