基于城市、产业、企业品牌互动视角的连云港城市品牌策略研究

Based on the City Brand,Industry Brand and Enterprise Brand Interaction Perspective of Lianyungang City Brand Strategy Research

城市品牌建设是一项长期的、复杂的、艰巨的工程,连云港在实施城市品牌策略过程中,应理清城市品牌与优势产业、名牌企业之间的互动关系,以城市品牌为龙头、以产业品牌为平台,以企业品牌为基础,推动城市、产业、企业的协同互动,真正实现连云港城市品牌、产业品牌与企业品牌的共同发展,打响连云港城市品牌,提升连云港城市竞争力。

City brand construction is a long-term, complex and arduous project, Lianyungang in the process of city brand strategy implementation, should clarify city brand and the interaction of the advantage industry, brand-name enterprises, to a city brand, industry brand as a platform, based on the enterprise brand, promote city, industry, enterprise collaborative interaction, realize Lianyungang city brand, industry brand and enterprise brand of common development, heighten the Lianyungang city brand, promote the competitiveness of the Lianyungang city.