浅谈商业空间中主题式服装品牌的橱窗景观设计

Discussion about The Thematic Designs of Showcase Landscape in Commercial Space

迎合"以人为本"的时代主题,主题式服装品牌的橱窗景观设计越来越受欢迎。本文通过对上海淮海路服装类橱窗景观的空间、色调、道具、灯光等景观元素的调研分析,提出了增加景观层次感、丰富景观画面感和渲染景观主体感的设计原则,并论述了以季节、节日、场景、风格、灯光进行主题化橱窗景观设计的手法。

Ingratiating the theme of the times about people-oriented, the thematic design of clothing showcase landscape becomes more and more popular. This paper makes a point on the design principles of increasing landscape layering,enriching the screen flu and rendering the main sense of the landscape by the research and analysis about the space ,colors ,props,light and other elements in clothing showcase on Huaihai Road in Shanghai. And it discusses the thematic design practices by building the effects on seasons ,festivals, scenes, styles and light.