洛阳市户外广告的发展研究

The Research Development of Outdoor Advertisement in Luo Yang

本文对洛阳市户外广告进行了分析和探讨,认为洛阳市户外广告取得了不少成绩,但仍然存在很多问题。为此,洛阳市户外广告在今后发展中应突出地方特色,满足城市居民的需求,借鉴多种艺术表现形式,维护整体城市景观等。

Outdoor advertisement of city is a constitute of urban image and the physical manifestation of urban culture. It has a very special place and plays a important role in city image construction. At present, the main development trend of outdoor advertising are personalized, human, landscape and so on. The outdoor advertising of Luoyang in these areas have achieved some successes, but there are still a lot of problems. In the future development, the outdoor advertising of Luoyang should stresses local characteristics, meets the needs of urban residents, draws on a variety of artistic expressions and maintains the overall city view etc.