大学生消费状况调查——以山西农业大学为个案

A Survey of College Students' Consumption——A case study of Shanxi Agricultural University

以山西农业大学学生为个案,文章对大学生消费状况进行了分析。研究采用问卷调查和个案访谈相结合的方法,分别从家庭月收入、大学生月平均生活费、消费去向及消费习惯和认知等方面进行了问卷的统计分析,得出了大学生的消费特点:一是大学生消费水平适中,但个体差异在拉大;二是大学生消费结构多样化,娱乐消费在提高;三是大学生消费认知相对理性,但还存在炫耀性消费。为此,应从学生自我教育、高校自身建设及先进理论的引导三个方面帮助大学生树立科学消费观。

In this study,Shanxi Agricultural University students are chosen as a sample in a survey of consumption of college students through the combination of a questionnaire and case study. In the survey,300 valid questionnaires are analyzed from the respects including monthly family income,the average monthly cost of living,consumption whereabouts.spending habits and cognition. The statistical analysis of the questionnaire draws a conclusion about the characteristics of college students’ spending： students’ consumption stays at a moderate level,but individual differences are widening; their consumption structure diverses while their consumption on entertainment is improving; students’ awareness of consumption is quite rational,but there is still some conspicuous consumption. As a result,to help students establish scientific awareness of consumption should rely on their self- education,the self- construction of colleges and universities and the guidance of advanced theories.