摘要
美国Bolthouse Farms公司的饮料在美国广受欢迎,可以说,饮料是Bolthouse Farms公司的一个成功。本文从语篇分析的角度对Bolthouse Farms公司的饮料广告进行分析,指出该公司饮料产品的成功离不开其广告的独特的语篇特征。
Beverages by Bolthouse Farms Incorporation are very favorite in the United States. The popularity of the beverages is a success for the corporation indeed. This essay givesa discourse an-alysis of the advertisement of beverages by Bolthouse Farms In-corporation with a purpose to point out that the success of the beverages attributes partly to the distinctive discourse features of the advertisement.
出处
《科教文汇》
2014年第22期160-161,共2页
Journal of Science and Education
基金
华南农业大学外国语学院2014年教育教学改革与研究项目:ASU英语系ESP专业课对我校英语专业教学的启示及实践研究
