当今社会虚假需求探析

The Analysis of Contemporary Society's False Needs

虚假需求是目前存在的一种普遍现象,人们把消费能力作为评价个人成功的标准,把对商品的追求作为生活的绝对核心。分析当今盛行的虚假需求下的几种消费行为,揭示其产生的根源和危害,回归真实需求,对树立个人正确的消费观和创建健康、和谐的社会具有重大的现实意义。

Nowadays, there was a common phenomenon of false needs, people take the ability of consumption as an evaluation criterion of individual success, and people take the pursuit of goods as the absolute core of life. This article takes the false needs theory as the breakthrough point, analyses several prevailing kinds of consumer behavior under the false deeds, reveals the causes and harms of false needs, and also puts forward the effective ways to return to the real needs. The analysis of false needs has an important practical significance to set up the correct individual consumption view and to create a healthy and harmonious society.