高校校园网络舆情的特点与对策研究

The Features of Public Opinion of College Campus Network and Countermeasure Study

网络的发展改变了大学生的生活方式和行为方式,网络舆情成为校园舆情的一个重要组成部分。高校网络舆情具有舆情内容丰富、舆情主体素质高、舆情形式轻幽默等特点;针对其特点,从进行议题设置、培养意见领袖、搭建互动平台、提高网络素养等方面对大学生网络舆情进行积极有效的引导,有利于保障校园的和谐稳定。

The development of Internet has changed the way life style and behavior of College students, network public opinion has become an important part of campus public opinion. The college network public opinion has the following characteristics： public opinion rich content, public opinion main high quality, public opinion form light humor; according to its characteristics, from the subject establishment, cultivation of opinion leaders, building an interactive platform, improve network literacy and other aspects of college students to actively and effectively guide the network public opinion, to guarantee the harmonious and stable campus.