中国酒文化变迁的影响因素研究

Study on the Influence Factors on the Change of Chinese Wine Culture

从古到今影响酒文化变迁的因素较多,通过从社会体制更替、经济发展、技术进步、社会发展和外来文化侵入对酒文化的影响进行分析,提出这些影响因素不应动摇中国传统酒文化发展的根本,更应该是"百花齐放、百家争鸣""和而不同"的和谐局面,尽管酒文化变迁是一个不可逆转的现象,但是如何将之纠正到健康的轨道还需要政府、行业、企业和消费者共同努力。

There existed many factors that influenced the change of wine culture throughout history. In this paper, we analyzed factors like social system change, economic development, technology progress, social development and foreign culture invasion, and put forward that all these fac-tors should not waver the base of Chinese traditional wine culture, and that foreign and local wine culture should develop harmoniously. Although the change of wine culture is an irreversible process, it is possible to lead it onto a healthy track through the joint efforts of the government, the in-dustry, enterprises and consumers.