弱势农业主体的发展模式研究

Study on Development Mode of Weaker Agricultural Entities

提出了弱势农业主体这一新概念,并分析其生产和经营困境产生的原因。建议弱势农业主体通过经营模式的创新来激发其潜在的竞争优势,结合自身特色,建立起融合消费便捷性、质量可追溯性、娱乐性和公益性为一体的农产品电子交易平台,实现区域内各个弱势农业主体的协调发展,从而提高自身的产业竞争力。

The concept of weaker agricultural entity was put forward,the reasons for difficulties of its operation were analyzed.It is suggested that the operation pattern innovation should be conducted to inspire its potential competitiveness.A consuming-convenient and quality-tracable platform combining entertainment with pulic benefit should be constructed based on its characteristics,to coordinate the development of weaker agricultural entity and improve its own industry competitiveness.