摘要
以韩都衣舍品牌服装电商企业为例,探讨了品牌服装电商企业在多品牌运营、平价策略、渠道策略等方面的利弊,对品牌服装电商企业的网络运营与营销策略提出了几点建议。
Taking Hstyle as an example, this article discussed the advantages and disadvantages of brand clothing e-commerce enterprises in multi-brand operation, parity strategy, channel strategy and so on. Some suggestions on network operation and marketing strategy of brand clothing enterprises were also proposed.
出处
《纺织导报》
CAS
北大核心
2014年第8期82-83,共2页
China Textile Leader
关键词
品牌服装
电商
网络运营
营销策略
韩都衣舍
brand clothing
e-commerce
network operation
marketing strategy
Hstyle
