2012-2013年度中国电视剧对外贸易发展报告

Report of Foreign Trade Development of Chinese TV Play during 2012- 2013

2012-2013年度中国电视剧对外贸易发展迅速,成就斐然。然而从整体来看,相对于美欧与韩日的电视剧产业,我国电视剧产业的文化影响力、主题适应性、运营市场化、题材多样性、电视剧制作水平等都存在着较大差距。探索中国电视剧对外文化贸易的市场化的运作方式,规划其切合实际的"走出去"的最佳路线图,是我们必须努力完成的任务。

Foreign trade of Chinese TV play developed rapidly and made a great achievement. However, generally speaking, from perspectives of theme adaptability, marketing, theme diversity, manufacture level, our national TV play industry is worse compared to American, European, Japanese and Korean TV play industry. It is a task that we must complete to explore the operating way of the market - oriented foreign trade of Chinese TV play, and to plan the best and practical path to go out.