电视媒体与我国体育公共服务的联动效应

The Development of TV Media to Influence of Sports Public Services in China

采用文献资料法、逻辑分析法,通过公共服务和体育公共服务的概念,分析了电视媒体在体育公共服务中作用的三个探讨角度:(1)体育公共服务的供给方角度;(2)体育公共服务的供给产品角度;第(3)体育公共服务的供给过程角度。通过讨论,以期引起社会各界对于电视媒体在体育公共服务方面价值的重视以及电视媒体在充分挖掘竞技体育资源、促进体育公共事业中发挥的作用。

Using the methods of literature data and logical reasoning, and the concept of public service and sports public service, and find out the three analysis point about TV media role in the sports public services： first, sports public service suppliers; Second, the product of sports public service;Third, process of the sports public services. Through discussion, to wake up the people from all walk of life about the value of TV in the sports public services.