“超语篇”结构:西方新媒介中的中国国家形象研究的新路径

The Structure of Trans-Text:a New Research Path of China Image in New Western Media

"新言语行为分析理论"指出任何言语行为都是说和听的互动过程。中国国家形象的传播不仅仅要注意"我们"说话者是如何表达的,还要看"海外"接受者如何接受和评论的。在西方网络媒体中,一篇关于中国的报道往往会引发网络言语社区的一个"评论群"。对于此类群体性"接受-评论-讨论"言语活动,传播学的方法与传统语法学、语篇学分析力不从心。本文通过剖析语篇、"超文本"、"互文性"和"修辞结构(RST)"理论在这类群体性言语活动研究上的可能和局限,提出了"超语篇"结构分析。通过对"超语篇"进行定义、特征描写、展示研究方法等,可以为西方网络新闻中中国国家形象研究开辟新路径。

The theory of ＂new speech act＂ has showed that any speech act is a process that combines listening and speaking. The broadcast of China image should not only pay attention to how we speakers express, but also notice that how the receivers overseas accept and discuss. In the international internet media, a report about China often raises a ＂comment cluster＂ among the online speech community. To these speech activities of ＂accept-comment-discuss＂, all the theories of communications, syntactics and text linguistics fall down. After analyzing the possibilities and limitations of text linguistics, hypertext, intertextuality and rhetorical structure theory, the structure of ＂trans-text＂ is proposed to study the speech activities of ＂accept-comment-discuss＂, by which we can provide a new research path of China Image in western new media.