论图书馆开展阅读推广活动的效益评价

Discussion on the Benefit Evaluation of Library's Reading Promotion Activities

通过对图书馆普遍开展的阅读推广活动现状的分析,阐述了效益评价对开展阅读推广活动的重要意义,探讨了开展阅读推广活动效益评价的方法。

Through the analysis on the present situation of library’s reading promotion activities, this paper expounds the important significance of the benefit evaluation on the reading promotion activities, and probes into the methods for carrying out the benefit evaluation of reading promotion activities.