高校图书馆营销实践与对策研究

Study on University Library's Marketing Practice and Countermeasures

介绍了图书馆的营销理论,阐述了高校图书馆的营销实践,指出了高校图书馆营销存在的问题,提出相应的对策。

This paper introduces library’s marketing theory, expounds university library’s marketing practice, points out some problems existing in university library’s marketing practice,and puts forward some corresponding countermeasures.