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科普活动与会展经济 被引量:1

Science Activities and Exhibition Economy
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摘要 会展经济策划是现代营销最有效的方式之一,它包括会议策划和展览策划,这两种策划都要充分利用现有的条件和资源,以最小的成本获取最大的收益。而对科普活动来说,努力提高信息的传播效率是最重要的,交流和传播并不矛盾,只有流畅的交流才能达到信息传播的目地,两者都是相通的。从这个意义上说,会展交流性质与科普活动的传播性质是相一致的。 Economic planning exhibition is one of the most effective ways of modem marketing, which includes meeting planners and exhibition planning, both planning should take full advantage of existing conditions and resources and resources to minimize the cost to obtain the maximum benefits. And for science activities, the efforts to improve the efficiency of information dissemination is the most important, the exchange and dissemination are not contradictory, only smooth dissemination of information exchange in order to achieve objectives, the two are interlinked. In this sense, the propagation property of nature and science exhibition exchange activity is consistent.
作者 张亚萍
出处 《科技与创新》 2014年第14期121-122,共2页 Science and Technology & Innovation
关键词 科普活动 会展经济 科普会展 传播 science activities exhibition economy science exhibition spread
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