高职汽车商务管理专业课程体系构建研究

Study on Construction of Courses System of Automobile Business Management in Higher Vocational College

中国汽车后市场产值高达5500亿元,未来几年增长率在30%左右,人才培养跟不上汽车市场发展,汽车商务管理人才奇缺。由于许多高职院校刚刚开设此专业,表现在专业定位和课程体系不清晰,严重影响人才培养的质量,为此通过开展运营流程分析与诊断、市场调查、顾客调查、员工调查、各层级访谈、岗位培训与反馈、课程设计专家座谈会、营销策划等活动,结合汽车商务管理工作过程和学生形象思维的特点,重新设计出汽车商务管理专业课程体系,解决专业定位偏差与课程不清晰问题。

After-market value of Chinese automotive is higher than 550 billion Yuan, which will keep increasing at the growth rate of around 30% in the next few years. However, talent training cannot keep up with the development of automobile market, especially in the shortage of the talent of the automobile business management. Many higher vocational colleges just opened this major. Therefore, major orientation and courses system are not clear, which affect the quality of talent training seriously. By means of carrying out diagnosis and analysis of enterprise position and process, market research, customer survey, investigation, overall interview, job training and feedback, expert forum for curriculum design, marketing planning and other activities, this paper focus on taking the characteristics of the process in automotive business management and students＇ images thinking into account and then redesigning the courses system of automobile business management to solve the problems about deviation in major positioning and the unclear curriculums.