乡村旅游发展动力机制研究

Countryside tourism development motivation mechanism research

近年来,乡村旅游在国民经济飞速发展的大好形势下得到跨越式发展,在优化经济结构、缓解"三农"问题、满足国民休闲度假需求、活跃市场经济等诸多方面做出了巨大贡献。然而,乡村旅游发展的动力机制研究却相对滞后,一定程度上,使得乡村旅游的发展存在自发性和盲目性。为更好地促进乡村旅游的持续健康发展,文章通过对乡村旅游的内生动力系统、外生动力系统两大系统进行论述,并提出了乡村旅游发展的措施。

In recent years, under the good situation of high -speed national economic development, rural tourism gets great-leap-forward development. In many aspects, such as optimizing the economic structure, relieving the problem of ＂agriculture, rural area, farmers＂, meeting the demand of national leisure vaca- tion . enlivening the market economy, Rural tourism has made tremendous contributions. However, the research on dynamic mechanism of rural tourism development has been lagged behind, to some extent, it makes the devel- opment of rural tourism development being spontaneous and blind. In order to better promote the sustainable and healthy development of rural tourism, the paper discusses the endogenous dynamic system and the exoge- nous dynamic system of rural tourism, and then proposes the measures which can promote the development of rural tourism.