丽江文化“走出去”的思考

Going- out Strategy for Lijiang Cultures

丽江文化在19世纪中后期至20世纪初期就引起了海外学者与传教士的关注,20世纪晚期,伴随着旅游经济的发展,丽江成为一个重要的海外游客旅游目的地与文化输出窗口。其生产要素、需求状况、文化相关产业和支持产业表现及面向国际发展的战略与定位成为文化"走出去"的竞争优势,而服务水准与产业联动则是两个亟待加强的弱项。

Lijiang cultures have attracted attention from scholars and preachers at home and abroad since the middle of 1800s and early of 1900s. In the late of 1900s, with the development of the tourism economy, Li- jiang has become an important destination for tour at home and abroad. The elements of production, situation of demanding, cultural industries and supporting industries and the position of development towards the international market all are the competitive advantage for the cultural going - out. The standard and the development of the industries concerned are two weak points, however.