论礼品包装中的低碳理念

On the Low Carbon Concept in the Gift Packaging

礼品包装设计盲目追求所谓的"高端大气上档次",涉嫌"过度包装",对生态环境造成相当大的破坏,在这些不健康的消费心理的滋养下,滋生了许多"不负责任设计".本文在这种背景下,就礼品包装设计进行了分析,将低碳理念注入到礼品包装设计中,希望通过对理论的分析改善设计过程中的设计元素,用设计来引导消费,改善消费者的消费心理,引导健康消费,形成良性的生态循环.

Gift packaging design pursues the so called “high - end big style grade” blindly, which leads to “excessive packaging” and causes considerable damage to the ecological environment. Nourished by such kind of unhealthy consumer psychology, numerous of “irresponsible designs” have emerged. Against this background, this paper conducts an analysis on gift packaging design and infuses the low carbon concept into it. This paper attempts to improve the design element in the design process through the analysis of theory, guide consumption with design, improve consumers” psychology, induct healthy consumption and form a virtuous ecological - cycle.