摘要
多模态话语自20世纪90年代兴起以来,在社会中发挥着日益重要的作用。运用多模态话语分析理论,以第八届中国花卉博览会会徽为例,旨在分析图像和语言作为社会符号如何共同作用并建构意义,以达到宣传的最佳效果。
Since the sprout from the 1990 s,the multimodal discourse has been playing a significant role in modern society.This paper,based on the related multimodal discourse theory———the theoretical framework of visual grammar developed by Kress＆amp;Van Leeuwen from Halliday′s systematic functional linguistics,targets at the emblem of the 8th China Flower Expo,aiming to explore and explain how visual and verbal components such as images and words work together in meaning construction to achieve the best publication efforts.
出处
《江苏理工学院学报》
2014年第3期79-81,113,共4页
Journal of Jiangsu University of Technology
基金
江苏省教育科学"十二五"规划专项课题"语言教学的多模态化与中学英语多模态读写能力的调查研究"(项目编号:E-b/2013/016)
关键词
多模态话语
意义建构
会徽
multimodal discourse
meaning construction
the emblem
