互联网背景下的汽车企业售后服务创新研究

Research on Automobile Enterprises After Sale Service Innovation Under the Background of Internet

本文通过研究互联网发展历程,以及与汽车行业紧密结合的车联网的发展态势,分析互联网时代汽车用户特征和需求。重点研究为满足用户的需求,结合汽车企业的核心利益,识别汽车企业在互联网背景下能提供的核心服务。阐述了汽车企业主导的互联网背景下的售后服务解决方案,改造售后服务管理,创新售后服务模式。

Under the background of Internet auto after-sales service innovation research This article through studies the Internet development, and the development trend of auto industry closely with ear net- working, characteristics and demand to analyse the age of the Internet users Key research to meet the needs of users, combined with the automobile enterprise＇s core interests, identification of automobile enterprises under the background of the Interact can provide the core of the service Elaborated the car companies dominate the Internet under the back- ground of after-sales service solution, after-sales service management, innovation service mode