基于市场细分原理的独立学院毕业生就业对策研究——以中国地质大学江城学院为例

On the Employment Countermeasure of Independent College Graduate Based on Market Subdivision Theory——A Case Study of China University of Geosciences Jiangcheng College

本文参考市场细分原理对独立学院毕业生就业状况进行了分析,细分的主要因素是生源地、人口因素、心理因素、求职途径和期望收益因素;提出了基于市场细分原理的独立学院毕业生就业对策。

The paper analyzes the employment situation of independent college graduates by the reference of market subdivision theory. The main factors of subdivision are the source place of students and population factor, psychology factor, job hunting path and expected revenue. The paper proposes the employment countermeasure of independent college graduate based on market subdivision theory.