基于顾客体验的度假酒店空间氛围营造思考——以三亚、丽江度假酒店为例

The Thoughts of Hotel Space to Create an Atmosphere Based on Customer Experience —— The Case Study of Sanya and Lijiang Resort Hotel

随着旅游消费模式从“观光旅游”转变成“度假旅游”，处理目标顾客个性化体验需求和品牌酒店标准化运营的矛盾已成为目前度假酒店设计面临的新课题。顾客二元体验理论中有关人群分类和体验维度的研究成果为度假酒店设计提供了一个新的思考角度。以三亚和丽江的度假酒店设计为例，从市场细分、心理需求、行为特征和空间感知四个方面进行顾客体验的解读，并提出顾客体验主题化、顾客印象线索化和感官刺激多重化的度假酒店空间氛围营造原则。

As tourism consumption patterns from the ＂tourist＂ into ＂vacation＂ to deal with target customer demand for personalized experiences and contradictions of brand standardization operation has become the new subject in resort design.Customers in dual theory about the classification of research results for the resort and experience the dimensions of design offers a new perspective.In resort design of Lijiang and Sanya, for example, market segmentation, psychological needs, behavior and spatial awareness in four aspects to customer experience analysis.This theming based on customer experience, customer impression threaded, multiple sensory stimulation to create an atmosphere of principles.