羌族民族文化动漫创意产品的开发——创新旅游纪念品开发成功因素

The development of the Qiang race national culture animation creative products——The successful factors of the development of the innovation tourism souvenirs

近年来,国家加快发展旅游产业,完善旅游市场法制建设,依法治理和规范旅游市场秩序,但是仍然存在产品品种单一、同质化严重等许多问题,尤其是羌族旅游纪念品市场发展举步维艰。通过动漫创新产品的开发,势必对旅游纪念品市场注入更多活力,也将极大推动旅游市场的发展;通过动漫形象进行旅游纪念品开发是旅游纪念品设计与生产销售最主要的手段;以动漫形象开发的旅游纪念品是推进旅游经济发展重要的出路。旅游纪念品的民族文化特征越突出,文化内涵越高,它的价值就越高,越受人们的青睐。因此,在进行羌族动漫人物工艺品、建筑工艺品等设计方面注重挖掘羌族民族文化元素,注重产品的创新设计,是创新旅游纪念品开发成功的重要因素,是打造旅游地区良好形象和树立品牌效益的基础,是推动羌族旅游纪念品市场良性发展的基本要素。

In recent years, countries to accelerate the development of tourism industry, improve the tourism market and legal system, rule of law and standardize the order of the tourism market,but there are varieties of a single product,the homogenization of serious,many problems ,especially the development difficult Qiang nationality tourism souvenir market.Through the development of animation and innovative products, is bound to inject more vigor to the tourist souvenir market, will greatly promote the development of tourism market for the development of tourism souvenirs ;through animation image is the major means of tourism souvenirs design and production sales;to animation image development of tourist souvenirs is promoting the development of tourist economy important way.Ethnic culture tourism souvenirs of the more prominent,the cultural connotation is higher,its value is higher,more people of all ages.Therefore,in the anime characters handicraft,building and other crafts design focus on mining and Qiang ethnic culture,pay attention to product innovation design, the successful development of innovative tourism souvenirs factors, is the basis for good image to build tourism area and brand benefit, is the basic factor to promote the healthy development of the tourism souvenir market.