新媒体环境下“沉默的螺旋”理论的传播特征嬗变

Evolution of Spreading Characteristics in “Spiral of Silence” Theory under New Media Environment

分析了"沉默的螺旋"理论假说构成的媒介环境和社会心理环境所发生的变化,及其对这一传统的传播理论带来的挑战。从新媒体传播的角度,结合新媒体传播中的典型事例,从传播层面、形成机制、舆论影响等方面,总结出"沉默的螺旋"这一传统理论在新媒体环境下的传播特征,加深对新媒体传播效果及其理论本身的认识。

The changes of media environment and social psychological environment formed by the hypothesis of ＂the Spiral of Silence＂ theory are analyzed, as well as the challenges to traditional communication theory. From the perspective of the communication of new media, combining the typical instances of communication under new media environment, the spreading characteristics of the traditional theory of ＂spiral of silence＂ under new media environment are summarized from the aspects of spreading levels, formation principles and influence of public opinion, etc., to deepen the understanding of the theory and the effect of new media.