西安都市旅游产品的创意开发策略探析

Analysis on Urban Tourist Product Development Tactics by Creativity of Xi'an

旅游产品的开发实际上是特殊的产品生产,将都市旅游产品的生产融入创意理念,结合西安文化资源、科技创新、消费水平等方面的优势,从观光、时尚、乐活、艺术等层面开发创意十足的都市旅游产品,从本质上提升西安都市旅游产品的文化价值、经济价值和社会价值,形成都市旅游的创意氛围,最终使西安市成为具有创意感、艺术感、现代感的都市休憩旅游目的地。

Tourist product development is a special production indee（l. Blending creative idea in urban tourist production ,combining advantages to cuhural resources ,technology innovation and consumption level,developing creative urban tourist product by tour ,fashion ,lohas and art. Furthermore, to enhance cultural, economic, and social value of urban tourist product essentially, forming creative atmosphere ,and make Xi＇an to be a urban leisure tourist city which is full of creativity ,art and modern .