摘要
本文针对青海大学《市场营销学》教学管理现状进行了具体分析,总结出了青海大学《市场营销学》教学管理的特色,并围绕教学管理中存在的现实问题进行说明,提出了《市场营销学》教学管理优化的建议,以促进课程教学管理水平的不断提高。
This paper focuses on the Qinghai University marketing present situation of the teaching management of specific analysis, the Qinghai University marketing teaching management features, the existing problems in teaching management is described, and put forward the marketing teaching management optimization suggestions, in order to promote the level of teaching management courses to improve.
出处
《青海大学学报(自然科学版)》
2014年第4期97-100,共4页
Journal of Qinghai University(Natural Science)
关键词
市场营销学
优化
青海大学
marketing
optimization
Qinghai University