着力打造江海同舟 勇争一流航运物流企业文化品牌——华航集团企业文化建设的探索与实践

Strive to Create “Gallop on the Vast,Striving for the First” Shipping Logistics Enterprise CulTure Brand——Exploration and Practice of Center-China shipping Group Co.,Ltd Enterprise Culture Construction

企业文化是企业的灵魂。华航集团在从计划经济向市场经济转变的过程中,一度陷入亏损严重的困境。近十年来,华航集团十分重视企业文化建设,通过积极探索与实践,着力培育和打造"江海同舟、勇争一流"的航运物流企业先进文化品牌,促进了企业改革发展和经济效益提高。如今,一个开拓奋进、创新发展、富有航运物流企业先进文化的华航集团像一艘巨轮正乘风破浪,扬帆远航!

Enterprise culture is the soul of enterprise. Center - China shipping Group CO. , LED in the process of transforming from the planned economy to the market economy, once fell into a serious dilemma. In the past ten years, Center - China shipping Group CO. , LED attaches great importance to the building of enterprise culture, through the positive exploration and practice,to cultivate and create advanced culture brand of shipping logistics enterprises ＂ Gallop on the vast, Striving for the first＂, promote the development of enterprise reform and improve economic benefit. Now, a Centarl - China shipping Group CO. , LED forge ahead in a pioneering spirit, innovation and development of advanced culture, rich shipping logistics enterprises as a large ship was ride the wind and waves, sailing voyage!