数字化时代期刊的媒介化生存

How Digital Periodicals Survive in Informationization Age

本文主要介绍了我国期刊及其数字化的发展现状和发展趋势,以及数字期刊的媒介化生存。文中数据表明:期刊小众化专业化趋势日益明显,数字出版显著加速。我国数字出版产业与数字阅读人口呈现"双增长"态势,并指出数字化出版是未来趋势。最后分别论述了期刊及其编辑人员在数字化时代的应对策略。包括利用即时通信,创建期刊数字出版的平台和多种出版形式;编辑要成为复合型的专业人才,熟练掌握各种多媒体操作技能,树立大数据意识,加强职业道德修养和版权意识等策略。

This paper introduces the status and trends of development of journals in China, especially that of digital periodicals. The data show that they are appearing to get more specialized and focus on smaller audiences, while digitalization is accelerating. The paper points out that since both digital publishing industry and digital reading population is growing, digitalization is inevitably the orientation. At last, it proposes that in order to survive the transformative era, journals and their editors should take some strategies, which include(1) a variety of approaches like the instant messenger shall be adopted to create an array of digital publishing platforms;(2) editors shall expand their knowledge bases to multi-media literacy;(3)awareness of mass data shall be raised;(4) copyrights consciousness and professional ethics shall be enhanced, and so on.