市场营销竞争力影响因素重要性灰关联分析

Grey Correlation Analysis of the Factors Influencing Marketing Competitiveness

市场营销竞争力影响因素重要性分析能使决策者抓住竞争力提升的主要影响因素,以利于快速地找出不足和更准确地进行竞争力提升。文章将顾客知识管理和技术创新能力首次引入市场营销竞争力影响因素中,构建了市场营销竞争力影响因素集,并通过各因素与企业产值之间的灰关联分析得到对企业市场影响竞争力影响最大的三个因素。

The marketing decision maker can grasp the main factors influencing competitiveness by analyzing the importance of factors influencing marketing competitiveness, which will help them find the weaknesses more quickly and enhance the competitiveness more exactly, the article firstly introduce the customer knowledge management and technological innovative ability to the analysis of factors influencing marketing competitiveness, establish the factors influencing marketing competitiveness, and deduce the most important three factors influencing the marketing competitiveness through the grey correlation analysis between the factors and the company output value.