电商企业在线营销数据分析与价值评估系统的研发

Electricity Enterprise Online Marketing Data Analysis and Evaluation System of Research and Development

文章首先对电子商务企业关于营销数据分析的现状进行了研究。其次,通过对在线营销原始数据进行采集与研究,给出各级营销数据指标,为进而优化广告投放转化效果奠定基础。同时,对在线营销的价值评估系统进行了具体的系统设计。最后总结了该系统的积极意义和作用。

This paper first describes e-commerce enterprises on the basis of reviewing the marketing data analysis research; Secondly, based on the original data collection and research on online marketing, marketing data indexes at all levels, to further optimize the conversion results lay a foundation for advertising. At the same time, this paper to evaluate the value of online marketing system has carried on the concrete system design. Finally summarizes the positive significance and function of the system.